British Ceramics Biennial 2025

A rigorous yet creative evaluation of the ninth edition of the Biennial.

SECTOR


Creative & Cultural

WHAT WE DID


We led the evaluation of the ninth edition of British Ceramics Biennial, working closely with the team to understand its impact on people, place and community. 

Set in Stoke-on-Trent, the Biennial took place in a context shaped by long-term economic and social change. Our evaluation focused on how a major cultural event can contribute to inclusion, local pride and connection, while strengthening relationships between artists, communities and civic partners. 

We designed and delivered a mixed-methods approach, combining visitor data, interviews, observation and place-based analysis. This allowed us to explore not just who engaged with the Biennial, but how people experienced it and what it meant to them. 

Alongside audience outcomes, we looked at organisational capacity, partnerships and community relationships - recognising that impact is shaped as much by how work is delivered as by what is delivered. We paid particular attention to the role of cultural infrastructure in places experiencing sustained disadvantage, and the conditions needed for long-term value. 

We brought this learning together through accessible, design-led reporting tailored for funders, partners and civic stakeholders. The result was a clear, evidence-based account of the Biennial’s local and national value, grounded in lived experience and rooted in place.